Increasing profit out of your existing customers requires just 10% of the costs compared to attracting new clients. We can help you give your current customers the attention they deserve - and you the growth you deserve.
Why customer retention?
In many companies, the focus of marketing is bringing in new customers. But is this efficient? Developing the relationship with an existing customer is often easier and cheaper than attracting new customers.
Since you're already in contact, you can communicate very personally with existing customers through all kinds of digital channels. Research from Harvard shows that 68% of customers who switch to your competitor did so because they don't feel a connection with your company. Tell your customers they are important to you and they will order your products or services happily ever after.
Why a customer retention campagne?
Signing a new client is far more expensive than making your existing customers happy. Customer retention only requires 10% of the cost of new business.
If you have set up your marketing automation properly, you also know your customer's interests. That makes it easier to trigger them to do the next purchase.
Research shows that 5% more customer retention increases the profitability of a company by 50 to 75% on average. Loyal customers opt for convenience and security. The price of your product or service becomes less relevant because they trust you. That ultimately gives a better margin.
If you give your customers a lot of love, you will get it back. They will talk positively about you, so it will almost feel like you have employed a sales workforce.
Interested in customer retention?
Plan a call with Jules.
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