inbound marketing
LOVES CREATIVITY

Inspire, help and seduce your customers to discover your offer during their customer journey. Discover how Inbound marketing can help with this with a non-binding sparring session with Hugo, one of our marketing specialists. 

Inbound marketing | Like Honey

Inbound and outbound marketing

Inbound Marketing focuses on people who are already searching for your product. You will trigger these leads by offering answers, inspiration and help. Outbound marketing is the classic 'push', where you advertise to everyone, including people who are not looking for your product or service.

We always say: "Be like honey, attract your leads". Generate 50% more leads at 33% less costs.

THE POWER OF INBOUND MARKETING

Permanent growth

When you create content or develop a tool, it continues to generate leads. Say goodbye to fleeting and expensive advertising.

It’s better to give than to receive

When you help your visitors better than your competitor, you get their attention in return. That will reflect in the conversion rate.

Open the conversation

A dialogue allows you to guide the customer journey to your offer. Show possibilities, inform and inspire.

Data is key

You will work conversion-oriented. For example, you want to generate twice as many e-mail addresses via your website. Results come first, always.
Inbound marketing Utrecht | Like Honey
Inbound marketing Utrecht | Like Honey

Want to know more about inbound marketing?

WhAT IS Inbound marketing?

How do you turn unidentified website visitors into valuable leads?
Below you can see the customer journey and which tools we use per phase in the funnel.

Inbound marketing funnel | Like Honey

Your potential customers are online looking for a product or service. By using SEO (high Google ranking), SEA (keyword advertising) and social media, they'll discover your blog, video or landing page.

We will trigger anonymous visitors who are enthusiastic about your service, inspire them and ask them to leave their email address. We do this by offering even more, such as decision making tools, e-books, calculation tools, knowledge quizzes or events.

An email flow from your marketing automation tool helps move interested contacts towards a purchase. Social media also keeps your brand top of mind by inspiring them with engaging content.

LET’S GET STARTED IN 5 EASY STEPS

1
Deep dive into the 'lead journey'
During the kick-off meeting, we map the journey of your leads. We look at the different buyer personas that are relevant to you. How do they search online? What triggers them? Which media do they use?
1
Deep dive into the 'lead journey'
During the kick-off meeting, we map the journey of your leads. We look at the different buyer personas that are relevant to you. How do they search online? What triggers them? Which media do they use?
2
Where do we grow fastest?

We analyze the numbers of your website and socials. We investigate the keywords that your target audience uses. With these figures and the lead journey in mind, we choose which conversion we are going to boost.

2
Where do we grow fastest?
We analyze the numbers of your website and socials. We investigate the keywords that your target audience uses. With these figures and the lead journey in mind, we choose which conversion we are going to boost.
3
Brainstorm, how are we going to engage?
All sorts of ideas can arise in the creative session. Ranging from content campaigns to effective landing pages or a handy tool. Next step is to rate every idea and start with the creation of an 'MVP' of the best idea, which we test.
3
Brainstorm, how are we going to engage?
All sorts of ideas can arise in the creative session. Ranging from content campaigns to effective landing pages or a handy tool. Next step is to rate every idea and start with the creation of an 'MVP' of the best idea, which we test.
4
Content creation and lead nurturing
We will start working with the most successful experiments. In order to do this we create strong content, build the mail flow and set up marketing automation. You want to exceed expectations at each customer touchpoint.
4
Content creation and lead nurturing
We will start working with the most successful experiments. In order to do this we create strong content, build the mail flow and set up marketing automation. You want to exceed expectations at each customer touchpoint.
5
Boost growth
We optimize the flow based on results, as we're aiming for improved conversion. When the campaign is running, there will be room for new inbound marketing experiments. That's how you keep growing.
5
Boost growth
We optimize the flow based on results, as we're aiming for improved conversion. When the campaign is running, there will be room for new inbound marketing experiments. That's how you keep growing.

Collaborate on Inbound marketing?

We want to help you attracting more happy customers. Let's start with a simple short call, to get to know us personally.

we are like honey

Meet the Like Honey team. We can't wait to get started with you.

WE’RE PROUD TO WORK FOR THESE COMPANIES

Hi, I'm Hugo
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