IS GROWING SMART
Why spend a lot of money in this day and age before you know if a campaign is paying off? Constantly testing ideas and scaling only the best ones. That is the power of growth hacking.
Why growth hacking
We live in a digital world, where you can easily test and analyze ideas and only go live with the ones that make the greatest impact. Nowadays, why should you set up a large campaign without knowing the impact beforehand?
By converting creative ideas into small experiments, you learn what triggers your target group. You only make the choice to scale up to a larger campaign when your experiment shows good results. How smart is that?
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What is growth hacking?
Growth hacking requires a different approach and organization of your marketing. It is a structured and result-oriented process. An agile team tackles an important objective in sprints of, for example, 10 days.
Maybe you adjust the idea and go through the process again. Or maybe the results give you inspiration for new tests. The greater the number of experiments you run in parallel, the faster your results will grow.
In every sprint you go through the steps below
- Brainstorm to get creative ideas
- Rank ideas based on impact and complexity
- Design and build an experiment for the most promising idea
- Test, test and test a bit more
- Analyze the results: GO or NO GO?
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