CUSTOMER RETENTION,
love your customers

More turnover from your existing customers requires only 10% of the costs of acquiring new ones. Your existing customers have already chosen you. Give them attention and your turnover will grow.

retention marketing

Why customer retention?

For many companies, the focus of marketing is on acquiring new customers. But is this smart? Expanding the relationship with an existing customer is often easier and cheaper than attracting new customers.

You are already in contact with them, which is why you can offer very personal communication with digital marketing. Research from Harvard shows that 68% of customers who switch to your competitor did so because they do not feel a connection with your company. Tell your customers that they are important to you and they will order happily ever after.

All advantages at a glance:

Why a CUSTOMER RETENTION campaign?

Less costs

Attracting a new customer costs more money than enthusing your existing customers, which only requires 10% of the costs.

You know what they want

If you have set up your marketing automation properly, you will also know where your customer's interests lie. This makes it easier to entice them to make a subsequent purchase.

Higher profit

Loyal customers choose convenience and certainty. The price of your product or service is then less relevant, they find it worth the price. Customer retention gives a better margin. Research shows that 5% more customer retention increases the profitability of a company by an average of 50 to 75%.

Fans love to talk about you

If you give your customers lots of love, you will get it back. They will talk positively about you, which means you will have a lot of salespeople working for you.

Interested in customer retention?
Schedule a call with Jules.

Get started together in 4 steps

Deep dive into the customer journey

In an active session, we map out the customer journey of your customers together with you. What contact moments do you have with your customers? We also look at the different buyer personas you do business with.

Scan of the possibilities

We put it all together. What do you know about your customers? What tools are available? What communication do customers receive now?

Brainstorm, where are the opportunities?

In a creative session, all sorts of ideas are born. These can be campaigns, but also different packaging or delivery time, for example. Each idea is given a 'rating' and the most promising ideas are worked out in a small experiment. If successful, we will scale up further.

From experiment to rollout

Successful experiments result in more orders, higher order amounts or more loyalty. You decide what we will steer towards. We expand successful experiments to permanent components in your retention marketing. Then there is room for new experiments.

Okay, we're going for it, are you?

We want to work with you to create happy customers. Let's start simple with a short call, get to know each other personally.

Your own growth marketing team

Do you have a project-based or structural challenge? Our team of experienced Growth Strategists and die-hard specialists is ready for you. Through a combination of strategic knowledge and operational support, you will be relieved in every respect. We are committed as your own Growth Team or to enrich your current team.