We live in an online world, where you can easily test what works and what doesn't. So why would you set up a big campaign without knowing what the impact is?
By turning creative ideas into small experiments, you learn which activations are and are not picked up by your target group. You only make the choice to scale up to a larger campaign when your experiment shows good results. How smart is that?
Ready for growth? Get started with our DIY guide to growth hacking in your organization
It requires a different approach and organization of your marketing. You work in an agile team and make sprints of, for example, 10 days.
Perhaps you will revise the idea and go through the process again. Or the results will inspire you to do new tests. The more experiments you have running in parallel, the faster your results will grow.
In each sprint you go through the steps below
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