Server Side Tagging: A Roadmap to Improved Data Privacy

Accurately measuring and gaining insight into marketing results is becoming increasingly challenging. Google is moving away from third-party cookies. The Digital Markets Act has been active since last year and large tech companies such as Apple and Google are increasingly implementing privacy measures on mobile devices.

48.000 completed surveys through Touch, Tell and Sell strategy

The Cyclists' Union is an advocacy organization for cyclists in the Netherlands and is committed to better cycling facilities and safety. This year they again organized the elections for "Cycling Municipality of the Year". The main goal of this national election is to encourage Dutch municipalities in the Netherlands to improve the cycling experience.

Cost per app download drops by 95% thanks to AI advertising

As an innovative app, IndexWoning was looking for ways to increase app downloads. The challenge was to create effective campaigns that would lead to a significant increase in app downloads, while keeping the costs per download manageable.

Increased awareness of barcode printers and solutions

Toshiba TEC Europe was keen to increase awareness of its barcode printers and solutions among a challenging target group of IT, production and operations professionals across diverse sectors such as transport & logistics, manufacturing and retail.