Cost per app download drops by 95% thanks to AI advertising

For this question we have developed a two-phase strategy:

1. Awareness campaigns on Meta and TikTok: First, we set up campaigns on Meta (Facebook & Instagram) and TikTok to create brand awareness. These platforms offer the opportunity to target a broad audience at reasonable costs. The reach of these campaigns was large, with more than 2,5 million people seeing the ads. In this phase, less effort was put into obtaining sufficient app downloads. The logical consequence of this was that these lagged behind, and the costs were on the high side.
2. Conversion-focused campaigns on Google Ads: To increase actual conversions, we shifted our focus to Google Ads, specifically with an App Promotion campaign. This campaign type uses AI to target advertising to potential app downloaders. This campaign type creates the most suitable ad itself based on campaign material that you offer.