1. Use your own data
Data is information that each company can use to its own advantage. Relying on general data from competitors doesn’t provide meaningful insights for your business, nor does it tell you whether a specific campaign is working. To successfully convert data into actionable results, it's crucial to use your own data.
2. Turn the collected data into a report
It's important to periodically compile your data into a report. This helps explain the figures related to a campaign, for example. By creating a clear and actionable report, you can use the data to inform future decisions. Without doing this, you won’t be able to fully leverage the collected data.
Reporting can be a time-consuming task, but nowadays there are many handy tools that generate real-time reports for you. No more need to create formulas in Excel! At Like Honey, we use a wide range of online marketing tools daily and test them thoroughly before applying them for our clients. Curious about which tools could help you?
3. Provide a narrative of the numbers
Numbers are just numbers, and without a story behind them, they don't provide much insight. That's why it's important to interpret the data and clarify what it means for your company. By turning the numbers into a narrative, you can uncover valuable insights—such as why your leads are clicking on something or what a high bounce rate signifies.
If you are ready to turn your data into actionable results, schedule an appointment with one of our specialists.
