Use these practical email marketing tips and optimize your customer journey

For many companies, the focus of marketing is on acquiring new customers. But is this smart? Expanding the relationship with an existing customer is often easier and cheaper than attracting new customers. One way to do this is email marketing. Successful email marketing ensures that you attract new customers and retain existing customers.

To optimize the customer journey and grow your brand, we give you easy-to-apply tips:

Personalize emails

In order to attract or retain your customers, it is important to personalize email marketing. You can do this by addressing a customer by his or her name. This way you make the email personal and they are not part of a generic email. Moreover, the customer wants to feel heard and special. Furthermore, it is important that you send content that is relevant to the phase the customer is in.

What you can do to personalize the email is not to write from a company in general. By using a first name of a colleague you make it more personal and also accessible. An example of this is:

Subject Line: Here's a topic that matches your interest.

Sender: Chris from Like Honey

Be open to feedback from your customers

Avoid the 'no-reply' to send marketing emails. This can make the recipient feel that feedback is not welcome, while it is important to receive feedback from your recipients with open arms. It is also important to keep the line of communication open so that your customers do not feel ignored. If customers can give feedback on the emails you send, you can escape the 'promotions' tab and end up in the main inbox of your customers.

If you are ready to improve your brand relationships and convert your recipients into buyers or loyal customers, schedule an appointment with one of our specialists.