iOS 18 and its impact on email marketing

Marketing automation is a method that helps automate processes and tasks and thus helps reduce the workload. Through this method, repetitive marketing tasks can be performed routinely. It is now an indispensable part of every successful marketing campaign.

How can you improve your email campaigns through A/B testing?

You've probably heard of A/B testing, but how can you apply it effectively to your marketing activities? At Like Honey, we often use the growth methodology, which is based on a data-driven experimental process. Growth hacking, among other things, involves conducting experiments—commonly known as A/B testing. In this post, we'll show you how to use the A/B testing technique to successfully test email campaigns before sending them to a larger group of recipients.

Use these practical email marketing tips and optimize your customer journey

For many companies, marketing efforts are primarily focused on acquiring new customers. But is this the smartest approach? Expanding relationships with existing customers is often easier and more cost-effective than attracting new ones. One effective way to achieve this is through email marketing. When done successfully, email marketing not only helps you attract new customers but also strengthens relationships with existing ones.

Optimize your subject line with copywriting

In a previous blog, we shared how to use the CURVE method to improve your open rates. The next step is copywriting. By applying the right copywriting techniques, you can refine the words, tone, and rhythm of your subject line. Effective copywriting ensures that your subject line grabs attention and convinces readers to click on your email.