Little Lions Child Coaching
Stichting Little Lions Child Coaching faced the challenge of increasing their brand awareness with limited resources. As an organization that supports children in underprivileged neighborhoods with workshops on mental health, it was difficult to reach a wide audience with a limited budget. Their mission to help vulnerable children needed more visibility to generate donors, volunteers and support, but the resources to achieve this were limited.
To meet the challenge of Little Lions To address this, we leveraged Google Grants, a Google program that provides nonprofits with up to $10.000 per month in free advertising budget. We created several targeted campaigns and implemented them effectively to increase Little Lions’ visibility to new audiences.
By cleverly using relevant keywords and ads, we ensured that Little Lions' mission of supporting children in underprivileged neighborhoods with mental health workshops was better highlighted, at no extra cost.
Our approach led to impressive results:
Thanks to the use of Google Grants and our strategically designed campaigns, the Little Lions Child Coaching Foundation has not only significantly increased their brand awareness, but also doubled their website traffic and achieved greater donor and volunteer engagement.
By effectively utilizing the free advertising budget of $10.000 per month, they have been able to spread their message and mission to a wider audience without additional advertising costs. This approach has allowed Little Lions to reach more children in underprivileged neighborhoods and further expand their impact.
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