$10.000 Free Advertising Credits Monthly

Little Lions Child Coaching

Stichting Little Lions Child Coaching supports children in underprivileged neighborhoods through workshops on mental health. They focus on strengthening self-confidence and emotional well-being, with the aim of making children more resilient.

The challenge

Stichting Little Lions Child Coaching faced the challenge of increasing their brand awareness with limited resources. As an organization that supports children in underprivileged neighborhoods with workshops on mental health, it was difficult to reach a wide audience with a limited budget. Their mission to help vulnerable children needed more visibility to generate donors, volunteers and support, but the resources to achieve this were limited. 

Our solution

To meet the challenge of Little Lions To address this, we leveraged Google Grants, a Google program that provides nonprofits with up to $10.000 per month in free advertising budget. We created several targeted campaigns and implemented them effectively to increase Little Lions’ visibility to new audiences.

By cleverly using relevant keywords and ads, we ensured that Little Lions' mission of supporting children in underprivileged neighborhoods with mental health workshops was better highlighted, at no extra cost.

THE RESULT

Our approach led to impressive results:

  • $10.000 in free advertising budget every month through Google Grants
    By using the Google Grants program, Little Lions was given access to a significant monthly advertising budget, allowing them to effectively promote their message at no additional cost, giving their online marketing strategy a huge boost.
  • Doubling of website traffic
    Through targeted campaigns, we saw a doubling of visitors to the Little Lions website, which created more awareness and interest in their mission, workshops and donation opportunities.
  • Greater visibility of Little Lions' mission and impact
    Thanks to the well-configured advertisements, Little Lions rose higher in the search results, which led to greater reach among new target groups.
  • Effective campaigns without additional advertising costs
    By making smart use of the free advertising budget, we were able to run effective marketing campaigns without incurring additional advertising costs.
Free advertising budget
0
More website traffic
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Conclusion

Thanks to the use of Google Grants and our strategically designed campaigns, the Little Lions Child Coaching Foundation has not only significantly increased their brand awareness, but also doubled their website traffic and achieved greater donor and volunteer engagement.

By effectively utilizing the free advertising budget of $10.000 per month, they have been able to spread their message and mission to a wider audience without additional advertising costs. This approach has allowed Little Lions to reach more children in underprivileged neighborhoods and further expand their impact.

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