How to make B2B marketing measurable? The key to success in long funnels

How to make B2B marketing measurable? The key to success in long funnels Imagine this: you put one euro in your marketing machine and ten roll out. Sounds like a dream, right? In the world of e-commerce, it is often reality. But in the B2B marketing world, it is more like a puzzle where the pieces […]

Personal branding in B2B

Ask ten different B2B marketers what “demand generation” means and you’ll get ten different answers. This concept is often misunderstood, especially in the context of B2B marketing.

What is Demand Generation anyway? | Like Honey

Ask ten different B2B marketers what “demand generation” means and you’ll get ten different answers. This concept is often misunderstood, especially in the context of B2B marketing.

iOS 18 and its impact on email marketing

Marketing automation is a method that helps automate processes and tasks and thus helps reduce the workload. Through this method, repetitive marketing tasks can be performed routinely. It is now an indispensable part of every successful marketing campaign.

The future of digital marketing

digital marketing

Marketing automation is a method that helps automate processes and tasks and thus helps reduce the workload. Through this method, repetitive marketing tasks can be performed routinely. It is now an indispensable part of every successful marketing campaign.

$10.000 Free Ad Credits Every Month | Like Honey

Stichting Little Lions Child Coaching supports children in underprivileged neighborhoods through workshops on mental health. They focus on strengthening self-confidence and emotional well-being, with the aim of making children more resilient.

Server-side tagging: a roadmap for better data privacy

Laptop - Google marketing

Accurately measuring and gaining insight into marketing results is becoming increasingly challenging. Google is moving away from third-party cookies. The Digital Markets Act has been active since last year and large tech companies such as Apple and Google are increasingly implementing privacy measures on mobile devices.

3 Tips: Making Data Usable

As you probably know, data is crucial for driving strategic change in your business. At Like Honey, we love data as much as bees love honey. No data, no growth. Data is essential for achieving specific goals and making informed optimizations. In this post, we'll share three tips on how to successfully convert your data into actionable results: